Join the VIVA GLAM movement! Celebrate 27 years of giving back 100%
with three special-edition Lipsticks in Keith Haring’s signature primary-colour palette.

GET THE LIPSTICK THAT GIVES BACK 100%

Join the VIVA GLAM movement! This year’s celebration of our iconic giveback program honours Keith Haring’s artistic and philanthropic
legacy with three special-edition Lipstick shades in his signature primary colour palette. Mix, match and create limitless impactful looks
with red, yellow and blue hues in Matte and Frost finishes that give back 100%. Each work of Pop art comes animated in Keith Haring’s symbolic
street-style imagery. 100% of the selling price of VIVA GLAM Lipstick is donated to the M·A·C VIVA GLAM Fund, supporting healthy futures
and equal rights for all.

  • MADE TO MIX AND MATCH

    3 SHADES. 100% DONATED. LIMITLESS COLOUR COMBOS.

    Create infinite impactful looks with red, yellow and blue hues in Matte and Frost finishes that give back 100%.
    Each exclusive work of Pop art comes animated in Keith Haring’s symbolic street-style imagery.

    LIPSTICK / VIVA GLAM X KEITH HARING
    IN CANAL BLUE

    The first step to statement green lips
    is applying a bold blue matte hue.

    LIPSTICK / VIVA GLAM X KEITH HARING
    IN ST. MARKS YELLOW

    TAXI! Pop on this pearlescent, cab-coloured
    Frost Lipstick to get glowing.

    STATEMENT GREEN GLOW

    In 27 years of VIVA GLAM, there’s never been a way
    to glow green – until now. Get this historic lip look
    with special-edition shades that give back 100%.

  • MADE TO MIX AND MATCH

    3 SHADES. 100% DONATED. LIMITLESS COLOUR COMBOS.

    Create infinite impactful looks with red, yellow and blue hues in Matte and Frost finishes that give back 100%.
    Each exclusive work of Pop art comes animated in Keith Haring’s symbolic street-style imagery.

    LIPSTICK / VIVA GLAM X KEITH HARING
    IN CANAL BLUE

    The first step to statement green lips
    is applying a bold blue matte hue.

    LIPSTICK / VIVA GLAM X KEITH HARING
    IN RED HARING

    Get artistic by layering on this vivid
    red Matte Lipstick.

    POWER PURPLE POUT

    Starring two special-edition shades that
    give back 100%, your purple lip look has never
    been more powerful. Mix and matte now!

  • MADE TO MIX AND MATCH

    3 SHADES. 100% DONATED. LIMITLESS COLOUR COMBOS.

    Create infinite impactful looks with red, yellow and blue hues in Matte and Frost finishes that give back 100%.
    Each exclusive work of Pop art comes animated in Keith Haring’s symbolic street-style imagery.

    LIPSTICK / VIVA GLAM X KEITH HARING
    IN RED HARING

    Take a bite out of the Big Apple with
    a vivid red Matte Lipstick.

    LIPSTICK / VIVA GLAM X KEITH HARING
    IN ST. MARKS YELLOW

    Polish lips with this pearlescent,
    taxi cab-coloured Frost Lipstick.

    BOLD ORANGE OPULENCE

    Orange you glad we made more than one special-
    edition shade that gives back 100% this year? Serve
    up an on-trend look with major impact instantly.